About Us

Charmingly Curated

At Charming Shoes, we believe in the power of local craftsmanship and timeless style. Proudly made in South Africa, our collections are designed for women who value comfort without compromising on elegance. From everyday flats and classic vellies to statement wedges, heels, and bridal shoes, each pair is thoughtfully crafted to celebrate the diversity and beauty of South African design.

Shop Heels

Our mission is simple: to create shoes that feel as good as they look — whether you're walking down the aisle, heading to work, or exploring the city streets. With a deep respect for artisanal skill and a commitment to quality, we’re more than just a footwear brand — we’re a community rooted in style, pride, and purpose.

Meet The Team

Sjarma du Toit
Owner of Charming shoes SA
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At the heart of Charming Shoes is a passion for timeless design and local craftsmanship. Our founder, a proud South African entrepreneur, created Charming Shoes to celebrate the beauty and versatility of locally made footwear — from classic vellies to elegant bridal heels. Every pair is thoughtfully designed to combine comfort, style, and a touch of charm for every step you take.
Cathy Kruger
Website managing assistant
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Behind the scenes, our Website Managing Assistant ensures your online shopping experience is seamless, stylish, and up to date. From uploading our latest locally made vellies, wedges, heels, and bridal shoes to keeping everything running smoothly, they help bring the charm of Charming Shoes right to your screen — one click at a time.
Elzette Goldschagg
Production managing assistant
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Our Production Managing Assistant plays a key role in bringing each pair of Charming Shoes to life. From vellies and wedges to elegant bridal heels, they work closely with local artisans to ensure every shoe meets our high standards for quality, comfort, and craftsmanship. Their attention to detail helps keep our production smooth, timely, and proudly South African.